70,000 litres of paint
358 single bottle bombs
33 sextuple air cluster bombs
22 Triple hung cluster bombs
268 mortars
33 Triple Mortars
22 Double mortars
358 meters of weld
330 meters of steel pipe
57 km of copper wire

Sony have very cannily started building up anticipation for the next Bravia ad campaign by posting info on the production here. Well it works for me – I’m really looking forward to seeing the ad, directed by Jonathan Glazer. Judging by the image above, it looks like it’s set in a slightly less glamorous location than the “Balls” ad. That definitely isn’t San Francisco